When it’s not possible for a camera to convey your message, animation offers a world of endless possibilities.
At Fresh Cut, we blend animation and motion graphics into live video to augment and enhance the work we do, but we also create fully animated videos that present brand messages in ways that live action never could.
Every animated video requires a different approach, but the first step is the same as every type of project we take on: we get under the skin of your organisation and find out exactly what it’s about.
It is vital for any project that the style of animation or motion graphics is closely matched with the client’s brand.
Whether we’re creating a live action video with added motion graphics, or a fully animated film, we study brand guidelines and examine the tone and feel of your brand to establish the right approach.
Our animators are a friendly bunch. They might spend a lot of time awake in darkened rooms at ungodly hours of the night, but when they do emerge they are always up for discussing new projects over a coffee.
You can then choose whether to send them off with a script and let them work their magic, or spend some more time crafting animation concepts together.
Animation should sum up a brand’s key messages with clarity and brevity that would be very difficult to capture with a camera.
We take the two or three sentences that best explain your business to your audience and we sum them up with imagery that delivers your message and exemplifies your brand.
To achieve this, we carefully consider whether 2D or 3D animation is best as well as the colour palette, the pacing, the music and the sound effects that will create an end product that builds your brand and adds value to your business.