Brodie Cashmere’s new range of luxurious garments was about to be launched and a photoshoot had been booked in, but they realised they were missing a trick by not using the opportunity to capture some great video content that could be used on their social media channels and at trade shows.
The brief that Brodie gave to Fresh Cut was simple: attend the photoshoot and capture a stylish behind the scenes fashion video that would highlight the high quality of Brodie’s pure cashmere products, and communicate the brand’s key messages.
In our initial meetings, the team from Brodie talked about wanting to achieve a simple but cinematic style and this was music to our ears. We have long history of creating videos for brands, companies and organisations that look and feel fit for the big screen, while distilling key messages down so that audiences get a real feel for their services.
To prepare for the behind the scenes fashion video shoot, we spent time getting to know the Brodie brand intimately. We familiarised ourselves with their brand tone and the imagery that they used across their online and printed marketing materials, and we read up about the materials and methods used to create their unique products.
Once we felt we understood what their brand was all about, we planned the shots that we wanted to capture at the shoot in order to best translate the essence of Brodie Cashmere onto the behind the scenes video.
Fortunately for us, the photoshoot was taking place at a beautiful rural location on a crisp winter’s day. We were surrounded by cosy stone-built cottages, cobbled driveways and frost-covered countryside, so all that was left for us to do was capture the scenery and ensure the pace of the behind the scenes video created the appropriate effect.
Behind the scenes videos are always popular on social media, and followers of brands love to get a sneak peak behind the scenes at film and TV productions, fashion shoots, live events, or even at the out-takes from a corporate video shoot.
These videos are a highly cost-effective add-on to your media mix that will help you to achieve great results across your social media channels.