Our promotional video for Joe Browns had three key ingredients: a unique lifestyle company, a broad scope for ideas, and a bunch of good, honest Yorkshire folk.
We explored a range of approaches that we felt had the potential to communicate the free-thinking, free-spirited ethos of Joe Browns to its key audiences.
During the pre-production process, it was abundantly clear how much the team at Joe Browns put their personalities into everything they do. We wanted to capture the essence of the team in our promotional video and share the experience of visiting the company’s unique premises with the world.
The strength of the Joe Browns brand oozes from every corner of its offices, and the challenge for our team was to shoot and edit a promotional video that reflects the tone and feel of the company’s products, and speaks to the viewer in an authentic way.
Not every promotional video project benefits from the luxury of a team of staff who are willing to not only appear on camera, but stroll down the catwalk in front of it!
On this occasion, we were grateful to the Joe Browns team, who made it easy for us to take their customers to the very heart of what they do.