When the National Lottery sought to raise awareness amongst young people of the projects it supports around the UK, an unconventional approach was needed to reach them.
It was world cup year so to engage an audience of millions of football fans, it was vital that the Lottery’s content was crafted for the right channel and given a powerful voice.
That voice was the inimitable KSI, whose YouTube channel is a hive of football discussion and chaotic banter that attracts droves of viewers daily.
As soon as KSI and the mad spectacle that is bubble football was booked, we knew that something extraordinary was in order, from a production perspective, high production values were in order to emphasise this comedic spectacle.
Drones, RED Epic cameras, Movi camera stabilisers, and a soundtrack that would reflect the larger-than-life personality of KSI were all combined to deliver a branded video that has racked up over 3,000,000 views and over 75,000 YouTube ‘Likes’ to date.
Delivering over three million organic views to our target audience at just over 1p per pop, this branded video went above and beyond our client’s expectations.