Bubble Trouble with Youtube Sensation KSI

KSI Bubble Football – Branded Video Production

The Brief

When the National Lottery sought to raise awareness amongst young people of the projects it supports around the UK, an unconventional approach was needed to reach them.

It was world cup year so to engage an audience of millions of football fans, it was vital that the Lottery’s content was crafted for the right channel and given a powerful voice.

KSI - Branded Video Production Leeds & London | Fresh Cut Creative Branded Content Video Production Specialists| Social Media Marketing Video

The Talent

That voice was the inimitable KSI, whose YouTube channel is a hive of football discussion and chaotic banter that attracts droves of viewers daily.

As soon as KSI and the mad spectacle that is bubble football was booked, we knew that something extraordinary was in order, from a production perspective, high production values were in order to emphasise this comedic spectacle.

KSI - Branded Video Production Leeds & London | Fresh Cut Creative Branded Content Video Production Specialists| Social Media Marketing Video

“It was the guys having the solid technical knowledge of what they’re doing and also that drive to see it through til the end which actually enabled us to pull off that piece of work which was quite a feat really.”

The Execution

Drones, RED Epic cameras, Movi camera stabilisers, and a soundtrack that would reflect the larger-than-life personality of KSI were all combined to deliver a branded video that has racked up over 3,000,000 views and over 75,000 YouTube ‘Likes’ to date.

Delivering over three million organic views to our target audience at just over 1p per pop, this branded video went above and beyond our client’s expectations.

How about the results?

KSI – Behind the Scenes

Kelvin Desena – Creative Director
Kelvin Desena – Creative Director
“This content was created very specifically for KSI’s audience and it had this strong comedic thread through it which was played upon the exceptional production values which the guys were able to execute within the piece, which makes it a standout piece of content not only for The National Lottery, but for KSI as well.

It was a 16 hour shoot, we had a crew manning a drone, we had 2 Red Epics and 22 giant inflatable bubbles in the olympic park. The guys on that shoot just raised the bar massively

We were able to overcome any of the issues from a production perspective that we came across on the day and we were able to get a great product out of it and that is just the guys just having the solid technical knowledge of what they’re doing and also that drive to see it through til the end which actually enabled us to pull off that piece of work which was quite a feat really.”