Every Childhood Is Worth Fighting For

NSPCC – Commercial

The Challenge

How do you create a video of runners being interviewed as they make their way around a busy metropolitan park?

Rigging up a camera on a quad bike might work but quad bikes are noisy. A bicycle would be quiet enough, but try cycling with a camera on your shoulder not forgetting the sound recordist and interviewer!

Online Commercial Production| Promotional Video Production Leeds & London | Fresh Cut Creative Video Production Specialists | Social Media Marketing Video Experts

 

The Solution

Many production companies would still be scratching their heads and stroking their chins. But we’re not phased.

The solution was simple, combine a completely silent 35mph electric camera dolly, our state of the art camera stabiliser, a driver, camera operator, focus puller, sound recordist and interviewer and we’re off!

No less than five people boarded the dolly to carry out and capture the interviews, which helped us create a commercial video to support the NSPCC’s London Marathon sponsorship campaign.

Online Commercial Production| Promotional Video Production Leeds & London | Fresh Cut Creative Video Production Specialists | Social Media Marketing Video Experts

“Client satisfaction was the number one aim so the satisfaction of the client when they saw the final piece was absolutely amazing, it far exceeded their expectations”

Winning formula

Working with the talented folks from Leeds-based agency twentysix Digital, who came up with the creative concept, we were able to execute a tricky shoot to a high standard.

The result was a winner, and prompted three further unplanned edits to focus in on the wonderfully engaging stories that were told so eloquently by the runners, as we trundled alongside them.

How about the results?

Behind the Scenes Video

Donna Yeats – Planning Director
Donna Yeats – Planning Director
“We had quite a challenging project to work with, the concept we had come up with required tight deadlines and someone who really new what they were talking about to help us through the project, we knew what we wanted and we needed to find a production company who could deliver. We thought the brief was quite complex and the fresh Cut team didn’t see it as any problem whatsoever and helped us through the challenges.

Their experience is second to none, in terms of the technical requirements the filming was quite challenging, the guys had that all under control, the crew that turned up on the day were fantastic, the output of that is clear.

The project was delivered to the client and the client was absolutely thrilled, to us the clients satisfaction really was the number one aim... so, how satisfied the client was when they saw the final piece was absolutely amazing, it far exceeded their expectations.”