Team GB required a piece of branded video entertainment to use on their social media channels to promote the Baku 2015 European Olympic Games team announcements. Their marketing team provided the concept and we worked closely alongside Tanjun Media to develop an approach that would cut through the clutter and entertain their social media audience.
The supplied concept was simple: Pro Athletes vs the Guinness World Record Fastest Talking Man. We juxtaposed his speed with super slow-motion shots of our athletes to entertain the viewer with a unique perspective on these British powerhouses. We combined the slow-motion capabilities of the RED Epic camera along with our Freely Movi Camera Stabilisation rigs to create cinematic sports sequences within our short two hour time slot. The kit that we chose was handheld and flexible helping us achieve fast set-up times ensuring we maximised coverage from the time slots available.
The videos received over 50,000 organic views within the first 24 hours on Facebook and they were received so well that they were shown on BBC One Breakfast the following morning.