Authentic Thai Street Food In The Heart Of Leeds

ZAAP Thai Restaurant Leeds

The Brief

As a new food outlet in the increasingly competitive culinary city of Leeds, Zaap came to us looking for a way to increase brand awareness and build a sense of excitement around their Thai street food restaurant in the city’s Grand Arcade.

This presented Fresh Cut with a fantastic opportunity to create a unique piece of video content that captured the authentic Bangkok atmosphere that Zaap has brought to the heart of Yorkshire.

Restaurant Promo Video Leeds and London – Fresh Cut Creative Video Production | Social Media Marketing Video Experts | Restaurant and Food Videos

Our Approach

As soon as you walk through the doors of Zaap, you’re immersed in the sights, sounds and smells of a bustling Bangkok night market. The restaurant is alive with activity and the steaming street food stalls, tuk-tuk seating areas, neon lights and imported Thai decorations immediately captivate your senses, while the restaurant’s service team make sure your every need is tended to from the moment you arrive.

We set out to recreate this energy and ambience on film by focussing on the key elements that shape the atmosphere and the texture of the environment. We worked closely with the management and staff at Zaap in the weeks leading up to the shoot to gain a strong understanding of the restaurant’s ethos and the core values that needed to be communicated in the film.

We arrived at the shoot with our creative concepts firmly in place and a detailed plan of the footage we needed to obtain. We created a film that tells the story of Zaap in the words of the restaurant’s owner and the team who work there, blending dialogue with images that sum up the customer experience. We pulled the piece together with a piece of Thai music that infuses the film with the energy and optimism of this brilliant business.

Restaurant Promo Video Leeds and London – Fresh Cut Creative Video Production | Social Media Marketing Video Experts | Restaurant and Food Videos

“The video has gained 37,000 views across Facebook helping us increase brand awareness and attract new customers to our restaurants.”

Finding the Audience

Zaap’s social media channels were an obvious choice when it came to getting the finished video in front of a large, targeted audience. The marketing team specifically pushed the video towards the most relevant demographic – people living in Leeds who enjoy eating out.

When you’ve got engaging, high quality video content that promotes your brand, targeted social media marketing is a great way to get the most out of your budget.

How about the results?

Dew Kaewmanee – Group Project Manager
Dew Kaewmanee – Group Project Manager
“Fresh Cut produced a promo video that really captured the character of the Zaap brand in a creative and engaging way.

The video production process was a lot of fun and completely stress free due to their meticulous planning, storyboarding and scheduling of every aspect prior to filming, ensuring that they didn't disrupt staff or customers.

The video has performed really well for us gaining over 37,000 views across our Zaap Facebook pages helping us to increase brand awareness and attract new customers to our restaurants.

In my view it’s been a great asset for the advertising campaigns, as it has lowered our cost per action, enabling us to reach more people for a smaller budget.

Since the launch in November 2015, the video has played its part in our increase in sales which are up approximately 10%”