Fresh Cut teamed up with Relentless on NYE to create a piece that highlights the opportunities within the music industry the brand has handed to musical creatives.
The film focuses on music producer and DJ Luke Hassan. Luke was signed as an ambassador for Relentless after winning a competition above 1000’s of other producers. The following year Luke was provided with ample opportunities to play at notorious house music venues and has established himself as a major up and comer within the genre.
In this Documentary style piece we hear Luke’s thoughts before the event through to the big performance. Along the way he provides insights to what the brand means to him – highlighting Relentless’s commitment to the music scene.