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Experimentation

R&D for Castore

At Fresh Cut we’re on a mission to raise the bar and push creative content to the limit. Investing time to research, collaborate and experiment with new approaches for our clients.


For our latest R&D we wanted to combine new probe lens technology, most commonly used in food cinematography, with Castore’s latest product, the Garcia 1/4 Zip – the worlds first waterproof hoodie



The lens allowed us to capture dynamic angles of the product to show off key features like the waterproof zip. It also gave us the opportunity to to experiment with projected images in the background and programmed the lighting to reflect the seasons and emphasise the versatility of the product.