Why trawl through loads of text when you could watch a short video instead? Explainer videos are a great way to summarise and explain your brand or products in a clear and simple format.
When people discover your brand for the first time you've got a matter of seconds to get your key messages across and an explainer video is the perfect way to do just that! Whether you want to tell you brand story or explain a new product or service explainer videos are an awesome way to capture and retain viewers attention to help them buy in to your brand.
Captivate your audience
A creative explainer video is a great way to engage your audience and communicate your messages. An entertaining and informative video will keep your viewers interest and help build confidence in your brand.
Google loves videos and video content ranks better than text in the search results. Videos, if done right, will keep viewers watching until the end keeping them on your site for longer. Creative and captivating videos tend to be watched the whole way through and with Google’s E-A-T algorithm this is exactly what you want.
Grab viewers Attention
The average attention span of an internet user is approximately eight seconds. When someone visits your social channels or website you have to explain your key messages quickly before they get distracted! That’s where explainer videos can be so useful: they communicate your messages in compelling, compact and concise formats that grab your viewers attention and keep them engaged.
Conversions are the goal of any marketing campaign. Explaining the benefits of your products and services in an easy-to-understand format helps consumers feel confident to make informed decisions after watching your explainer video.