Electric Radiators Direct

From conception to completion we produced a memorable TV Ad for ERD.

The Brief

Electric Radiators Direct are a leading company that supplies stylish and efficient electric radiators. They’re an eco-friendly alternative to traditional central heating. They approached us to create a 30 second TV advert, featuring 3 key products whilst highlighting their key benefits and features.

The Details

We developed a creative approach with quirky characters and bold visuals to bring the products to life in an engaging format. Each of the chracters, represented key customer demographics along with scenarios that highlighted the key features of each of the products. We combined this with a tounge in cheek voiceover to help the brand standout in a busy marketplace.

The Result

The Feedback

From the initial enquiry, idea generation, extensive storyboarding and pre-shoot preparations we know we had struck gold with Fresh Cut. Rick and the team took the time to fully understand our business, our customers and our entire vision and delivered everything we could’ve hoped for and more. The execution on the day of filming was second-to-none, we were in awe of the team as we watched the creative process unfold. The communication was fantastic - true professionals. It’s not often you work with a third party or agency that genuinely blows you away, but I can truly say that’s how everybody here feels when working with the team. We’ve now filmed two successful ads with Fresh Cut and are planning to ramp it up more this year. I thoroughly recommend these guys if your looking to take your video productions to new heights. The campaign ideas on their own are worth the money, let alone the award-worthy finished products!

James Parry-Jones, Head of Brand + Communications, Go Home Direct

The Credits

Creative Director: Rick Frier

Producer & Art Direction:  Lexi Frier

Director: Chris Hallas

Director of Photography: Scott Jones

1st AC: Kai Newton

Gaffer: Murray Cohen

Camera Trainee: Ben Lewis

H/MUA: Brooke Lee Davies

Production Runner: Marlon Cang

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