Based on the success of our previous online content production, Slingsby approached us to produce their first ever TV Commercial for distribution via Sky AdSmart. They wanted to capture the story of the brand and hero their products.
We developed a creative that struck a balance between telling the viewer the story of Slingsby and showcasing their products. We used cinematic camera movement and shallow depth of field to reflect the high quality products. We close on a product bundle in order to drive a direct response to the advert increasing traffic and ultimately sales.
Slignsby we're extremely happy with the output of the final advert and reported a positive uplift in traffic and sales as a direct response to the advert.