After the success of our TV World Cup campaign for Papa John's, we were approached to create a series of idents for their sponsoship with Sky Sports News. The campaign targeted Gen Z and millennial sports lovers who were keen on keeping up to date with the latest headlines. Using grassroots sports as a way to capture authentic emotion, passion and team spirit - whatever the outcome it always should end with great food and drink to celebrate, because we’re better together.
We wanted to capture content that was raw and authentically recognised grassroots sports. Showing players and supporters creating memorable moments together. The scale of the project required meticulous in-depth planning, communication and management to deliver the full suite of content which included 16 ident adverts and a suite of photography.
Fresh Cut are a skilled team who contribute fresh ideas to the table and are always a pleasure to work with on our videos. Communication is always excellent throughout the process from pre to post production and delivery. The end result was fantastic and the feedback we have received to date has been great!
Laura Mills, Head of Client Services, Cygnus