Highly acclaimed artist Kofi Stone approached us with his latest diamond of a tune. Production by Joe Corfield ‘Same Old’ is hip hop perfection, minimalist subtle changes to the same instrumental loop throughout fluidly blending with Stone’s subject matter.
We collaberated with Kofi to develop a creative that reflected the personal feel of the track. We found the perfect location, combined with great casting, production design and our tallented crew.
UK Hip-Hop Review: A video that’s so beautifully human that it hurts. UK Hip-Hop doesn’t do scores. But 10/10.
Director: Scott Jones & Andy Daly
1st AD: Bruno Chiecco
Producer: Jens Klit Nielsen
Assistant Producer: Mikey McMahon
Director of Photography: Pieter Snyman
1st AC: George Nock
2nd AC: Carrie Hajny
3rd AC: Lewis Bird
Production Assistant: Andrew Mcgivern
Stylist: Pele Eugene-Raido
H/MUA: Carly Guy
Edit: Scott Jones & Andy Daly
Grade: Jonny Thorpe