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Ask Kids

Ask Italian were launching their new kids menu and they turned to twentysix to develop a concept that informs the viewer about the new menu in a fun and entertaining way and, crucially, the restaurant did not want the video to be overtly commercial or salesy in its nature.


To meet this challenge, twentysix came up with a great concept framing the film as a piece of market research, and they asked Fresh Cut to create a video of children testing out the new kids menu at Ask.


With the concept for the video in mind, we made the decision to keep the lighting and camera work for the shoot very simple, so that the final film felt like a research piece. We didn’t want to break the illusion by making the film look over-produced. We opted for a locked-off static wide shot and complimented this with a close-up detail shot and natural lighting.


First and foremost, the agency and the client loved the finished result. What’s more, the video achieved the desired results across social media, and parents and children began to flood into Ask Italian branches across the country. Job done!

CREDITS
Director Lexi Frier
Director of Photography Rick Frier
Camera Jon Foxley-Evans
Camera Andrew Johnson

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Ask Kids

Testimonial

“Fresh Cut stand out in the market place for us, the team has a wealth of experience and expertise and they really make you feel at ease that they are going to be able to deliver the project no matter what challenges are put in place. 


Their experience is second to none!”


Donna Yeats –
Planning Director @ Twentysix Digital