Ask Italian were launching their new kids menu and they turned to twentysix to develop a concept that informs the viewer in a fun and entertaining way. To meet this challenge, twentysix came to us with a great concept with children testing out the new kids menu at Ask.
With the concept for the video in mind, we made the decision to keep the lighting and camera work for the shoot very simple, so that the final film didn't feel over produced. We opted for a locked-off static wide shot and complimented this with a close-up detail shot and natural lighting.
The video achieved the desired results across social media, and parents and children began to flood into Ask Italian branches across the country. Fresh Cut stand out in the market place for us, the team has a wealth of experience and expertise and they really make you feel at ease that they are going to be able to deliver the project no matter what challenges are put in place. Their experience is second to none!
Donna Yeats, Planning Director, twentysix