Andy Murray x Castore

Capturing Better Never Stops with Andy Murray.

The Brief

After the success of our campaign for Rangers FC, Castore approached us to produce a film that emphasises the essence of their Better Never Stops brand slogan. With access to the one and only Andy Murray, they asked us to develop a creative to show how the top athletes achieve greatness through perfection.

The Details

Andy Murray needs no introduction. He’s the greatest British tennis player of all time. What makes him a world champion isn’t his physicality. It’s his mentality. We wrote and produced this piece to bring the Better Never Stops brand message to life. Our approach captures how Andy achieve greatness, through practice, perseverance and ultimatley never stopping until he achieves his goals.

The Result

The Feedback

Fresh Cut were a pleasure to work with from start to finish. They took great time in understanding our brand along with the objectives of the project. The video has been an overwhelming success, refreshing to work with an entrepreneurial agency!

Philip Beahon, Co-Founder, Castore

The Credits

Director: Andy Daly

Producer: Rick Frier

Director of Photography: Scott Jones

Gaffer: Jonny Boomer

Spark: Amir Moulfi

1st AC: Neal Parsons

Camera Trainee: Oscar Whaley

Editor: Ross Carson

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