Capturing Better Never Stops with Andy Murray.
After the success of our campaign for Rangers FC, Castore approached us to produce a film that emphasises the essence of their Better Never Stops brand slogan. With access to the one and only Andy Murray, they asked us to develop a creative to show how the top athletes achieve greatness through perfection.
Andy Murray needs no introduction. He’s the greatest British tennis player of all time. What makes him a world champion isn’t his physicality. It’s his mentality. We wrote and produced this piece to bring the Better Never Stops brand message to life. Our approach captures how Andy achieve greatness, through practice, perseverance and ultimatley never stopping until he achieves his goals.
Fresh Cut were a pleasure to work with from start to finish. They took great time in understanding our brand along with the objectives of the project. The video has been an overwhelming success, refreshing to work with an entrepreneurial agency!
Philip Beahon, Co-Founder, Castore
Director: Andy Daly
Producer: Rick Frier
Director of Photography: Scott Jones
Gaffer: Jonny Boomer
Spark: Amir Moulfi
1st AC: Neal Parsons
Camera Trainee: Oscar Whaley
Editor: Ross Carson
