The brief was simple, showcase first direct's partnership with Northern ballet. Making a film that highlights the partnership & increases brand awarness at the same time.
Highlighting the appropriate synergies between first direct and Northern Ballet, we developed an emotive cinema advert with fitting cinematic visuals. The narrative docments all of the hard work that goes into world class ballet, telling the story of an individual dancer as she puts in the graft to take her passion to the next level.
We've worked with Fresh Cut on two different film projects recently and were extremely impressed with the finished product and their professionalism throughout. They helped us to refine the message and produced an extremely impressive film. They were easy to work with, enthusiastic, very accommodating of our needs and the quality of the film was brilliant. We'd very happily work with Fresh Cut again.
Liam Verity, Head of Digital at Northern Ballet