Fitbit x Adidas City Run
We collaberated with growth marketing specialist, WePlay, as their video production partner. The brief was simple, help them activate the campaign between Fitbit & Adidas to shine a light on the 'Fitbit x Adidas City Run' events across the UK.
In order to build a genuine conection with the audience, we cast everyday people, telling their story of why they run & how the Fitbit product fits into their training regime. We produced a suite of content, producing stories around preperation, perfomance & race day that inspire and encourage viewers to sign up for the race.
Working together in partnership we have seen impressive results from combining highly targeted ad campaigns with compelling creative messaging to reach, engage and register new participants to Adidas City Runs. We are already seeing great results.
Kenny Ager, Client Services Director, WePlay
Producer: Rick Frier
Director: Andy Daly
Director of Photography: Scott Jones
Camera B: Piet Snyman
1st AC: Joel Spence
Editor: Jon Foxley-Evans
