fitbit x Adidas

Fitbit x Adidas City Run

The Brief

We collaberated with growth marketing specialist, WePlay, as their video production partner. The brief was simple, help them activate the campaign between Fitbit & Adidas to shine a light on the 'Fitbit x Adidas City Run' events across the UK.

The Details

In order to build a genuine conection with the audience, we cast everyday people, telling their story of why they run & how the Fitbit product fits into their training regime. We produced a suite of content, producing stories around preperation, perfomance & race day that inspire and encourage viewers to sign up for the race.

The Result

The Feedback

Working together in partnership we have seen impressive results from combining highly targeted ad campaigns with compelling creative messaging to reach, engage and register new participants to Adidas City Runs. We are already seeing great results.

Kenny Ager, Client Services Director, WePlay

The Credits

Producer: Rick Frier

Director: Andy Daly

Director of Photography: Scott Jones

Camera B: Piet Snyman

1st AC: Joel Spence

Editor: Jon Foxley-Evans

Work with us!