It's roasting!
We were set the task of creating a story-led brand video that encapsulated the passion Maude have for coffee in order to gain brand awareness. They wanted to ensure the video was packed with information but not too overwhelming for the viewer.
We developed the creative for a story-led video that introduces Maude to prospective customers, educating them about how they ethically source their beans and roast their coffee.The video highlights the science behind coffee roasting and the finer points that require meticulous attention in order make the perfect brew. With such a large amount of information to get across in the film, we decided to use tracked-in-motion-graphics to add this information in a creative and engaging format.
Working with Fresh Cut was fun and really enjoyable, everyone who chipped in was very professional and creative. When we saw the final cut we were just speechless, it was an awesome representation of what we are and the increased engagement on social was phenomenal.
Matt Van Elkan, Managing Director, Maude Coffee Roasters
Producer: Deimante Baurinaite
Director of Photography: Rick Frier
1st AC: Jon Foxley-Evans
2nd AC : Andrew Johnson
Editor: Jamie Merchant
Motion Graphics: Ted Burch
