We partnered with Castore to produce the Glasgow Rangers FC kit launch video. The brief centred on the history and heritage of the club, making sure we put the fans first while making an emotive piece of content.
Our creative approach was a film that would depict successive generations of Rangers supporters, highlighting the family ties that ensure fandom is passed down along with the folklore and legend that makes the club unique. To reflect where the team have come from we combined memorable club archive footage with our own freshly shot 16mm footage. To capture the modern day support, scenes were captured in a high end digital anamorphic format. The approach allowed for dramatic shots of players in the new kit, fast paced live action sequences at Ibrox stadium and macro level kit detail.
Views and shares grew exponentially, driving awareness of the new kit and pre-orders to the point of selling out within 48 hours of launch. YouTube 100K+ organic views & Instagram 50K+ organic views in 24 hours. Fresh Cut were a pleasure to work with from start to finish. They took great time in understanding our brand along with the objectives of the project. The video has been an overwhelming success, refreshing to work with an entrepreneurial agency!
Philip Beahon, Co-Founder, Castore